Hi, I'm Matt 👋
I started my first business when I was 18 and learned everything the hard (but fun) way, failing fast and often.
Fast forward over 15 years, and I'm now the Chief Performance Officer (CPO) at Webprofits, Australia's largest independent digital consultancy, leading a team of talented performance marketers across APAC & the US. I pride myself on being both the problem-solver and strategist, and the tactical executer that gets his hands dirty.
6 things to know about me:
1. I'm originally from Yorkshire in England, and possess a very strong (and sometimes hilarious) accent, despite 10+ years on Aussie soil.
2. I love the iterative process and constant pursuit for improvement in marketing - it's why I still do it, over a decade in.
3. I leverage my own tried-and-tested frameworks and approaches in combination with a keen eye for data to scale businesses fast.
4. I hustle, and I always get the job done - with a smile on my face.
5. I'm (semi) obsessed with AI. Particularly the application in teams and through business to enable speed, efficiency and value.
6. I'm a straight-shooter that'll tell you how it is. Honesty is the best policy in my books.
Performance is in my blood. I specialise in everything digital and growth marketing.
My experience, both tactical and strategic, has been built through years of first-hand, practical application, and my approach to every business, project and client is tailored based on their core goal.
Whether you need to plan a go-to-market and expand overseas, setup and scale your ads whilst crafting killer landing pages & nurture sequences, analyse cohorts to address churn and boost retention, or activate your latest referral loop idea - I've done it all, and everything in-between, and I can help.
From go-to-market (GTM) strategies through to market share growth, I'll give you a tailor-made plan and framework to get to the next level.
I'll audit what you're doing now, both tactically and strategically, to find the biggest areas of opportunity for growth based on the data.
Both training and application: I use various different growth frameworks to grow your product and business, fast.
Everything and anything in digital or growth. I can train your team, host workshops or speak at your next event or conference.
Struggling with an ad platform, or is a process weighing you down? I can apply years of agency experience to get the job done personally or with AI
"The WHY is the purpose, cause or belief that drives every one of us." - Simon Sinek.
I know, cliché of me to quote Simon Sinek. But, my headline isn’t just a cheesy intro line, it’s 100% true.
My purpose and goal is to instill growth into everything I touch - whether that’s directly through my own work, or through passing knowledge to others, that they can then apply to their business(es) and lives.
From sole-traders to NASDAQ listed, I’ve worked with businesses of all shapes and sizes, on almost every continent.
Awards aren't the goal, but they're nice to have. Here's a few awards I've won for either myself, or my clients.
Here's some kind words from people and businesses I’ve worked with recently.
If you’re interested in working with me or hearing more about how I could help you and your business, leave your details below and I’ll call you straight back.
I’m always keen for a quick coffee, walking meeting or even a beer in the sun*.